Japanese Designers Create Nameless Paint To Change The Way Kids Think About Color

The “Nameless Paint” designers, Yusuke Imai and Ayami Moteki, a design duo in Japan, have created a set of “Nameless Paints.”  Their objective is to change the way children learn and think about color. Rather than use color names, each tube of paint is labelled with an “equation” showing which primary colors, and in what proportions, were used to make the color inside.

 “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” said Imai.

Besides rejecting labels, the paints also teach color theory by putting the equations on the paint tubes.  The idea is to help children understand some of the basic concepts behind color theory and how to mix and create new colors.

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