Japanese Duo Creates Nameless Paint To Encourage Kids To Rethink Color

A design duo in Japan has created nameless paints in an effort to change how children think and learn about color.

Yusuke Imai and Ayami Moteki have designed tubes of paint that are mark with a color dot “equation,” which shows what primary colors, and in what proportions, were used to create the color inside.
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The duo, known as Ima Moteki, believe that color labels are problematic. “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” said Imai.
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The equations have the added benefit of teaching children the basic of color theory and how to mix and create new colors.
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