The awesome helmet design was the brainchild of Simon Higby and Clara Prior, two employees from the Stockholm and Copenhagen offices of worldwide advertising agency DDB. Given that 44% of children surveyed don’t wear a helmet while riding a bike, they wanted to come up with a design that kids would want to wear without being forced. The project was part of Higby’s MBA thesis and the pair enlisted the help of Danish design company MOEF who created the prototype for them last year. Watch the video below to see just how they made it.
We tried it on a real person in PS, and it looks really great!
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